Mediamark Research Inc. (MRI) Weighted [000) Projected count of product users in thousands projected to the full population. Vertical % The number of persons in column Weighted (000) with a given characteristic (label in column A) as a percent of the total projected persons, the top number (Total) in the Weighted (000) column. Horizontal % The number of persons in column Weighted (000) with a given characteristic (label in column A) as a percent of the number of persons in the Base Total Weighted (000) with that same characteristic (label in column A). 2 CROSSTAB TITLE : MRI-Simmons_Crosstab STUDY NAME : Spring 2020 NHCS Adult Study 12-month - w WEIGHT TYPE : Population (000) START FIELD DATE : 04/22/2019 END FIELD DATE : 06/11/2020 DATE EXECUTED : 10/25/2022 Co 9 SELECTED BASE : ONLINE/INTERNET USE - USE?: YES 10 11 FROZEN NOVELTY TREATS - BRANDS FROZEN NOVELTY TREATS - BRANDS FROZ Total 12 MO_BEN & JERRY'S MO_BLUE BELL MC 13 Sample Weighted(000) Vertical % Horizontal % Index Sample Weighted(000) Vertical % Horizontal % Index Sample Weighted(000) Vertical % Horizontal % Index Sample Weigh 14 Total 23,259 228,918 100% 100% > 100 1,114 14,941 100% 6.5% 100 1,439 12,833 100% 5.6% 100 1,066 15 AGE_18 310 4,181 1.8% 100% > 100 * *18 **292 * *2% **7% **107 **28 * *209 **1.6% **5% **89 *#17 16 AGE_19 245 3,561 1.6% 100% > 100 **17 * *306 **2% **8.6% **132 **24 *#304 **2.4% **8.5% **152 **16 t 7 AGE_20 252 3,967 1.7% 100% _ 100 * *16 * *126 *#0.8% **3.2% *#49 *#20 *#130 * *1% **3.3% **58 * *13 18 AGE_21 239 3,531 1.5% 100% > 100 **22 **299 **2% **8.5% **130 **14 * *170 **1.3% **4.8% **86 * *14 19 AGE_22 - 24 728 11,843 5.2% 100% _ 100 68 1,347 9% 11.4% 1 174 58 *636 5% *5.4% *96 * *29 20 AGE_25 - 29 1,149 21,247 9.3% 100% > 100 99 2,316 15.5% 10.9% 167 78 1,456 11.3% 6.9% 1 122 53 21 AGE_30 - 34 1,335 20,828 9.1% 100% > 100 112 2,005 13.4% 9.6% 1 147 101 1,328 10.3% 6.4% 114 72 22 AGE_35 - 39 1,520 19,873 8.7% 100% > 100 113 1,676 11.2% 8.4% 1 129 100 1,142 8.9% 5.7% 103 83 23 AGE_40 - 44 1,549 20,029 8.7% 100% > 100 94 1,368 9.2% 6.8% 105 103 1,025 8% 5.1% 91 94 24 AGE_45 - 49 1,682 15,760 6.9% 100% => 100 99 957 6.4% 6.1% 93 105 881 6.9% 5.6% 100 83 25 AGE_50 - 54 2,130 23,012 10.1% 100% > 100 123 1,529 10.2% 6.6% 102 142 1,409 1% 6.1% 109 130 26 AGE_55 - 59 2,344 19,380 8.5% 100% > 100 103 813 5.4% 4.2% 64 154 1,178 9.2% 6.1% 108 107 27 AGE_60 - 64 2,553 19,425 8.5% 100% > 100 74 802 5.4% 4.1% 63 138 1,096 8.5% 5.6% 101 123 28 AGE_65 - 69 2,553 15,083 6.6% 100% _ 100 65 404 2.7% 2.7% 41 141 590 4.6% 3.9% 70 83 29 AGE_70 - 74 2,149 12,510 5.5% 100% 100 *52 *487 *3.3% *3.9% 60 122 776 5% 6.2% 111 78 30 AGE_75+ 2,521 14,689 6.4% 100% > 100 *39 *212 *1.4% *1.4% *22 111 505 3.9% 3.4% 61 71 31 AGE_18 - 24 1,774 27,082 11.8% 100% > 100 141 2,370 15.9% 8.8% 134 144 1,449 11.3% 5.4% 95 89 32 AGE_18 - 34 4,258 69,157 30.2% 100% > 100 352 6,692 44.8% 9.7% 1 148 323 4,232 33% 6.1% 109 214 33 AGE_18 - 49 9,009 124,819 54.5% 100% = 100 658 10,694 71.6% 8.6% 1 131 631 7,279 56.7% 5.8% 104 474