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medical supply company is attempting to find an idea for a new product. A new product on the market inspires the company to create a

medical supply company is attempting to find an idea for a new product. A new product on the market inspires the company to create a similar product ith the company's own features and improvements. What source of ideas is the company using?
Multiple Choice
licensing
internal research & development
R&D consortia
customer input
competitors' products
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