Mediclinic Al Noor Hospital is situated on Khalifa Street in the central business district of Abu Dhabi. The hospital, which started as a small polyclinic in 1985, has grown into a bustling, international-standard hospital with a team of expert medical professionals which strives not only to meet, but exceed, patients’ expectations. The hospital is designed to provide you and your family with a full continuum of care, with a wide range of outpatient and inpatient services, delivered in a friendly and compassionate manner. Mediclinic Al Noor Hospital has a highly ranked Cardiology departments in Abu Dhabi that deals with all kind of adult cardiac disease, including heart disease prevention and risk management, and innovative medical therapies. The Cardiology market is a relatively growing market. Mediclinic Al Noor Hospital has decided to expand in the children market by treating artery disease. Moreover, Mediclinic Al Noor Hospital has decided to provide new services such as a geriatric center to service the less served elder market.

Answer the following questions:

1. Make SWOT analysis to Mediclinic Al Noor Hospital.

2. Explain the growth strategy followed by Mediclinic Al Noor Hospital. Justify your answer.

3. According to BCG matrix, how you categorize the cardiology department. Justify your answer