-Mediterranean Restaurant Business Plan

A business plan is a written description of a Mediterranean food restaurant business's future, a document that tells what we plan and how you plan to do it. We will have a business plan with a systematic approach for your proposed company. This business plan should incorporate all that we have learned and written so far into this final business plan.

Phase 1: Guidelines for the Development of the Business Plan

The business proposal consists of the following:

Restaurant Business Description

Overview of the good/service/business you will be starting

Development of mission and rationale statements

Brief Marketing Plan

Description of Mediterranean restaurant product

Identify the target market and strategy

Promotion and pricing strategies

Name the business

Competitive Analysis

Identify the competition

Why will the business be successful?

Executive Summary

Appears first, but written last

Business Description

More detailed description of the business

Identify the form of the organization

Industry and Market Analysis:

Analysis of the industry

Identify uncontrollable variables

Estimate of the proposed size of the market

Phase 2: Final Written Business Plan

Executive Summary: highlight the key points in the business plan

Appears first, but written last

Business Description: The description of the new venture including the product, location, personnel, background of entrepreneur, and history of the venture

More detailed description of the business

Identify the form of the organization

Industry and Market Analysis: discussion of industry outlook, new project developments, and competitive analysis.

Analysis of the industry

Identify uncontrollable variables

Estimate of the proposed size of the market

Competitive Analysis: The SWOT framework helps you evaluate the internal (Strengths and Weaknesses) and external factors (Opportunities and Threats) that impact your business or a course of action

List primary and secondary competitors and the competitive advantage of each

Marketing Plan: description of how the products will be distributed, priced, and promoted.

Develop target market specifics

Decisions on the marketing mix variables (better known as the 4Ps)

Operational Issues: description of the flow of goods and services from production to the customer plan which goes beyond the manufacturing process

How will the product be made?

Location and facility decisions

Operations requirements

Organizational Plan: Describes the form of ownership and lines of authority and responsibility of members of the new venture

Number and description of personnel needed and chain of command

Form of ownership (business entity)

Financial Projections: projects of the investment needed for the new venture and indicates whether the business plan is economically feasible

Profit/Loss Statement (3 years)

Breakeven analysis

Contingency Plan (Recommended): An assessment of risk is important to recognize the potential risks and prepare strategy to deal with them

Appendixes: any backup material not included in the text of the document.

Please check out the following for additional resources:

https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan

http://www.bplans.com/sample_business_plans.php

http://www.score.org