Medtronic adopted a strategy designed to be an "integrated" strategy, providing "superior outcomes for patients at a lower total cost". They also wanted to shift their thinking from selling technology to providing better health outcomes - a metric over which they have less control. What do you think of this strategic shift and how it was framed by the leadership? What are the challenges to an emphasis on outcomes vs. products and services? Is this a strategic approach you could use in your business? In terms of recent topics, how does this fit with their resources and capabilities? How does it fit with the external environment? There are all sorts