Meet us before you need usthat's the motto of a cemetery in Denver. Facing 8

decreasing demand as more Americans choose cremation, cemeteries across the country

are marketing to the living in hopes they will become customers in the future. Although

funeral homes and cemeteries have long urged customers to prepurchase funeral

services before they are needed, it's the new marketing that is drawing criticism. Some

activities are low-key, such as poetry workshops, art shows, and nature walks, but some

are downright lively. One cemetery staged a fireworks show and sky divers. Other

festivities include concerts, outdoor movies, and clowns. Cemetery directors pine for

the old days when, more than a century ago, cemeteries were a place for social

gatherings where families visited and picnicked near a loved one's grave. Although

many of the new activities are staged in the evening, some occur during the day, so

directors must use discretion to avoid interrupting a funeral.

1. What types of products are burial plots and prepurchased funeral services?

Explain.

2. Are these marketing activities appropriate for this product?