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Mei is considering a CRM project for her small fruit snack company. As she and her top managers debate the issue, what is likely to
Mei is considering a CRM project for her small fruit snack company. As she and her top managers debate the issue, what is likely to be biggest financial obstacle to the implementation of a CRM system Question 30 options: The cost of hiring a sales force to gather customer data. The cost of licensing the needed software. The cost of hiring a marketing agency to place ads around the web. The cost of training middle management on the proper use of CRM
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