1. Members of the ________ were born into a world so different from the one of their parents' that they could be on different planets. This generation had an immense impact on marketing as they were "born to shop" and drove consumerism. On the other hand, they also were concerned about social responsibility and environmentalism.

Baby Boomers

Generation X

Generation Y

Sunshine Generation

2.- Successful organizations recognize that it is not the product alone that leads to financial stability. They take care to train employees in order to increase their ________.

service levels

visibility in the marketplace

product value

capabilities

3- ________ are a collection of statistics, trends, and attitudes that help it to identify, segment, and target specific groups of consumers.

Macroenvironmental standards

Stakeholder controls

Consumer dynamics

Market research forces

4.- The ________ is the first generation to grow up in a digital world where it is taken for granted that people relate to one another almost primarily in the "online world".

Millenials

Generation Y

Generation Z

Digital Generation

5.- The movie industry has learned in the last forty years that in addition to making and distributing movies there is an opportunity to ________

contribute to the economic growth of the society through charitable endeavours

extend their revenues through merchandizing or promotional tie-ins

strengthen their financial situation through use of new technologies

measure consumer dynamics with trend analysis

6.- Canada is becoming increasingly diverse market. Immigration brings us people from different countries and cultures, with different attitudes, needs, and wants. Marketers look at diversity as a(n) ________.

relatively minor issue when targeting the larger population

key demographic measure for segmenting markets

key economic measure for targeting markets

uncontrollable factor in assessing social trends

7.- Marketers recognize that learning more about consumers, who they are, what motivates them, and why they buy what they buy is closely connected to ________.

analyzing the economic forces of the country as a whole

adhering to the government regulations regarding privacy

understanding that facts and numbers don't tell everything

the ability to adjust marketing messages with rise and fall of inflation

8.- In general, our society has accepted a broader range of lifestyles, family definitions, same-sex relationships, and gender identification. These are reflective of ________.

the spread of information through new technologies

changes in social behaviour and our relationship to other people

attitudes that are learned opinions and change over time

increase in education levels across all echelons of society

9.- Consumer dynamics, such as income, levels of savings, marital status, and home ownership are all aspects of ________.

consumer attitudes

social trends

economic forces

demographics

10.- Organizations often employ outside businesses or services that are not directly part of the organization but contribute services in order to allow it to function. These external businesses are ________.

part of the organization's microenvironment

part of the organization's macroenvironment

actively involved in creating marketing strategy

considered employees of the organization for the duration of the service provision