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Members of your team want to increase advertising for SOFT by at least $2 million. You are hesitant. How many additional units would you need
Members of your team want to increase advertising for SOFT by at least $2 million. You are hesitant. How many additional units would you need to sell (at the $202 retail price and $140 selling price) to cover the additional $2M in fixed costs (i.e. you only want to see how many units are required to cover the $2M increase in advertising)? Assume the transfer cost will still be $41.
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