Question
Memofax, Inc., produces memory enhancement kits for fax machines. Sales have been very erratic, with some months showing a profit and some months showing a
Memofax, Inc., produces memory enhancement kits for fax machines. Sales have been very erratic, with some months showing a profit and some months showing a loss. The company's contribution format income statement for the most recent month is given below:
Sales (12,700 units at $20 per unit) | $ | 254,000 |
Variable expenses | 152,400 | |
Contribution margin | 101,600 | |
Fixed expenses | 113,600 | |
Net operating loss | $ | (12,000) |
Required: | |
1. | Compute the company's CM ratio and its break-even point in both units and dollars. |
2. | The sales manager feels that an $6,300 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will result in a $90,000 increase in monthly sales. If the sales manager is right, what will be the effect on the company |
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