Question
Memofax, Inc., produces memory enhancement kits for fax machines. Sales have been very erratic, with some months showing a profit and some months showing a
Memofax, Inc., produces memory enhancement kits for fax machines. Sales have been very erratic, with some months showing a profit and some months showing a loss. The company's contribution format income statement for the most recent month is given below: |
Sales (12,700 units at $40 per unit) | $ | 508,000 |
Variable expenses | 254,000 | |
Contribution margin | 254,000 | |
Fixed expenses | 284,000 | |
Net operating loss | $ | (30,000) |
| | |
1. | Compute the company's CM ratio and its break-even point in both units and dollars. |
CM ratio | % |
Break-even point in units | |
Break-even point in dollars | $ |
2. | The sales manager feels that an $7,100 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will result in a $69,000 increase in monthly sales. If the sales manager is right, what will be the effect on the company%u2019s monthly net operating income or loss? (Use the incremental approach in preparing your answer.) (Input the amount as a positive value.) |
$ |
3. | Refer to the original data. The president is convinced that a 10% reduction in the selling price, combined with an increase of $30,000 in the monthly advertising budget, will double unit sales. What will the new contribution format income statement look like if these changes are adopted? (Input all amounts as positive values except losses which should be indicated by minus sign. ) |
Contribution Income Statement | |
$ | |
$ | |
| |
4. | Refer to the original data. The company%u2019s advertising agency thinks that a new package would help sales. The new package being proposed would increase packaging costs by $0.70 per unit. Assuming no other changes, how many units would have to be sold each month to earn a profit of $4,600? (Round your intermediate calculations to 2 decimal places and final answer to the nearest whole number.) |
Sales units |
5. | Refer to the original data. By automating, the company could slash its variable expenses in half. However, fixed costs would increase by $125,000 per month. |
a. | Compute the new CM ratio and the new break-even point in both units and dollars. (Do not round intermediate calculations. Round your final answers to the nearest whole number.) |
CM ratio | % | |
Break-even point in units | ||
Break-even point in dollars | $ | |
b. | Assume that the company expects to sell 20,000 units next month. Prepare two contribution format income statements, one assuming that operations are not automated and one assuming that they are. (Input all amounts as positive values.) |
Not Automated | Automated |
Total | Per Unit | % | Total | Per Unit | % | |
$ | $ | $ | $ | |||
$ | $ | |||||
| | | | |||
$ | $ | |||||
| |
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