ments of Culture$-$Hofstede's Dimensions

the overview below and complete the activities that follow.

activity you will be exploring some of the fundamental concepts associated with culture. Geert Hofstede studied mint people in $66$ countries and discovered that essentially, the culture of nations differ along four primary dilimension$-$

gins $($geography$,$ history, political economy, technology, and social institutions$)$ and elements $($cultural values, nitua and thought processes$)$ of culture may well be the single most important gain for a foreign marketer in the prepe ing plans and strategies. Marketers have only limited control over the cultural environment as they create marker $0,$ they must anticipate the eventual effect of these uncontrollable elements and plan in such a way that these e e the achievement of marketing objectives. They can, however, set about to effect changes that lead to quicker pducts or marketing programs. When confronted with unfamiliar or unrecognized elements, the task of planning becomes more complex. Special effort and study is needed to absorb enough understanding of the foreign ci se uncontrollable features. Of all the tools a foreign marketer may have, those that help generate empathy for most valuable.

ecific attention is given to Hofstede's model, which begins to define individualism vs$.$ collectivism, power dista ce$,$ cultural values, and consumer behavior.

each number to read a definition. Then match the correct definition with the correct term.

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