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Mercedes-Benz, a German car manufacturer, is using cross-cultural psychographic segmentation to develop marketing campaigns for a new two-seater sports car model directed at consumers in

  1. Mercedes-Benz, a German car manufacturer, is using cross-cultural psychographic segmentation to develop marketing campaigns for a new two-seater sports car model directed at consumers in different countries. How should the company market the car in the United States?
  • How should it market the car in Japan?

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