Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans, with over 173,000 employees worldwide. The company focuses on the development, production and sales of passenger cars, vans and services. Furthermore, the company aspires to be leading in the fields of connectivity, automated driving, and alternative drives with its forward-looking innovations (Mercedez-Benz,2021).

Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2019, it sold nearly 2.4 million cars and more than 438,000 vans. In its two business division, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while aligning itself to meet the requirements of electric mobility. At the same time, the company is developing its global baterry production network on three (3) continents. Corporate actions play a decivise role im both business division. To the company, business partners, and society as a whole. The basis for this is the company's business strategy of "Daimler", in which the company takes responsibility for the ecomonic ecological, and social effects of its business activities and looks at the entire value chain. (Mercedes-Benz 2021).

Answer the following items:

1. Identify and explain which business category Mercedes-Benz AG belongs to. Explain the importance of cost-management information to the company's operation.

2. Using the case facts, explain which contemporary management technique is being employed by the company.

3. Assumes that the management of Mercedes-Benz AG desires to establish a balance between the company's Financial ano non-financial performance. Recommend The most effective contemporary management technique that will help the company achieve the given objective.

4. Based on your recommend management technique in the previous item, give one (1) objective and measure for each business aspect of Mercendes-Benz AG.

BUSINESS ASPECT

1. Financial performance

2.Customer Satisfaction

3.Internal Processes

4. Learning Ang growth

OBEJECTIVES

1.

2.

3.

4.

MEASURES

1.

2.

3.

4.