Mercedes-Benz is launching an advertising campaign. Complete the following questions based on the print ad below which will be launching the campaign. The tagline for Mercedes-Benz is 'The best or nothing.'

 

1. Outline the Features, Advantages, Benefit (FAB approach) of this ad. 

FEATURES:

•Emphasize product features

•A tangible or intangible characteristic•Size, color, taste, packaging, flavour, delivery, ingredients, delivery, technology, teams, quantity, price, service, quality, shape,  uses

•

•Discuss the product's features specifically as they relate to the buyer's needs

 

ADVANTAGES:

How the product feature will help the buyer

Performance characteristic derived from a particular feature or fact.

Fastest selling, stores more, retrieves info, copies on both sides

 

BENEFITS:

The satisfaction derived by the buyer in response to the advantage that arises from the feature

Greater peace of mind , more efficiency, greater protection, improved safety, more relaxation, reduced time savings, more entertainment , increased sales, reduced turnover, elimination of stock

 

2. Write the brand personality for Mercedes-Benz. 

 

3. What are 2 advantages and 2 disadvantages of doing a print ad? (detail)

 

4. Provide 2 other advertising mediums that you think would work well for the Mercedes-Benz launch. Include details of the medium and why it would be a good choice.

 

 

5. Outline all the steps (in order) needed to develop this print ad from beginning to end. Include for each step whether it would be the client or agency's responsibility.

Spots the danger before you do. The Night View Assist by Mercedes-Benz. "CHILDR