Merck is committed to maintaining its business momentum and driving its growth even as they continue to integrate its operations and traverse the dynamic health environment (sustainable entrepreneurship versus profitable growth). Merck's customer-centred commercial model and its strong reputation for innovation excellence are significant drivers of these ambitions both in established and emerging markets. A multi-business organization develops synergies among its different divisions, simultaneously increasing each division's responsiveness. It is important to maintain a balance between opposing views; in this case, tension is caused, referred to as paradox.

 

There is a paradox in Merck's strategic tensions. What are the Implications of this for Strategy and the company?