Message Strategies: Marketing and Sales Messages [LO-4]

Determine whether the following sentences focus on features or

benefits; rewrite them as necessary to focus on benefits.

9-22. All-Cook skillets are coated with a durable, patented nonstick surface.

9-23. The message archiving function saves every discussion thread

in a way that is easily searchable by any authorized user.

9-24. With this huge library of loops and virtual drum kits at

your fingertips, you'll be making club-ready beats in a

matter of minutes.