Metrics of Measurement

Task:

Pick multiple metrics to measure a campaign's success and classify the metrics into audience, channel engagement, universal, and financial metrics.

Pick a case from the following three cases discussed in the program. Mention the case you have picked in the answer field.

1.Share a Coke - Customize Strategy - Video 3: Personalized Packaging

Identify multiple metrics to measure the selected campaign's success; classify those metrics into audience, channel-based engagement, universal engagement, and financial metrics. Ensure that you correlate the metrics with the campaign you have chosen using examples.

https://www.coca-colacompany.com/au/faqs/what-was-the-share-a-coke-campaign

https://www.investopedia.com/articles/markets/100715/what-makes-share-coke-campaign-so-successful.asp