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Metters et al. (2008) The Killer Application of Revenue Management: Harrah's Cherokee Casino 8: Hotel 166 Interfaces 38(3), pp. 161175. This article is accessible from
Metters et al. (2008) The \"Killer Application\" of Revenue Management: Harrah's Cherokee Casino 8: Hotel 166 Interfaces 38(3), pp. 161175. This article is accessible from our library online databases at Business Source Primer. (Article Database [I Business Source Primer: Type keywords (Harrah and RM)) 4. The Cherokee denied Mr. Smith's room reservation request, although it has 183 unreserved rooms for that night, and gave Mr. Smith a free room at another hotel because the Cherokee's management believes that the hotel's RM (Revenue Management) system, which makes such decisions, contributes to the hotel's profitability. Explain how such decision can result in higher profits (20 points) 5. Discuss at least two weaknesses of segmenting customers by restrictions (10 points) 6. What does RFBl mean in the Table 1? (10 points)
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