Question
Mexican Food Truck in California Positioning . How are company/brand offerings going to be positioned (e.g., higher price, higher quality vs. lower price, lower quality)?
Mexican Food Truck in California
Positioning. How are company/brand offerings going to be positioned (e.g., higher price, higher quality vs. lower price, lower quality)? Where does it fit in the market compared to other product offerings in the same category? Is there an opportunity that will be exploited?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
