MGM 4297 INDIVIDUAL ASSIGNMENT PRODUCT MANAGEMENT: NEW PRODUCT PROJECT Student are supposed to come up with new product ideas, develop a product concept and prototype/model of the proposed product. Students are then required to do business analysis of the proposed new product. Finally, students must come up with marketing plan to sell the new product. The objective of this project is to enable students to go through the process of developing new product and to apply marketing strategies for marketing the new product