Question
MGM4204 SERVICE MARKETING Chapter 8 - Service Innovation and Design: Why does the customer's role as a co-producer need to be designed into service processes?
MGM4204 SERVICE MARKETING
Chapter 8 - Service Innovation and Design:
Why does the customer's role as a co-producer need to be designed into service processes? Give some real example that you have faced and what can be the solution?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
