MGMT$3031-$ Individual Assessment #$1(30\%)$

Units $1,2$ and $3$

Due: February $28,2024,11$:$59$ PM EC$/10$:$59$ PM JA

Scenario:

Tech Products Inc. is one of the world's leading technology companies known for its innovative

products, including the TechPhone, TechPad, Tech computers, and software services. At present,

Tech Products Inc. is now facing significant challenges in an evolving industry landscape due to

increasing competition and the introduction of similar products on both the local, regional and

global markets. The company is aware that internal and external drivers play a crucial role in

shaping the strategic direction and overall performance of an organization, and that to remain

relevant they must be able to understand and respond to these drivers in an effective manner. To

assist them in formulating a comprehensive strategy that can help the company navigate the

complex business environment it faces, Tech Products Inc. has hired you as a Strategic

Management Consultant.

Further to an initial meeting with Management, it was ascertained that Tech Products Inc. has not

been keeping abreast with the changes in the external operational environment and did not analyze

this against their current environment. Whilst they are aware that there are internal and external

tools which can assist, they have no idea how to use them to their benefit. They are aware however

that the current business strategy needs to urgently be reviewed to one which focuses more on

design, user experience, and premium pricing to help set them apart from the competition. There

is also a need to review the current global strategy to ensure that the company is reaping the best

possible benefits, allowing the organization to capitalize on opportunities, manage risks

effectively, and create a robust foundation for long$-$term success. Their current organizational

structure is one which organizes its workforce by function, such as design, engineering, marketing,

and retail, which to date has worked well, but they are now unsure if it is serving their needs. The

company has been approached by various companies in the past who wished to create strategic

alliances, but due to its top$-$ranking position in the market did not feel it was necessary at the time.

Management is currently rethinking this position and requires some guidance as they aim to

enhance their organisation and expand their market reach.

Based on the above scenario, as the Strategic Management Consultant, answer the

following, providing the necessary guidance to Management:

$1.$

a$)$ Based on the above scenario and the various structures discussed in

the course, what type of structure exists at Tech Products Inc.

State clearly and support with relevant information from the case

and other literature. Illustrate this structure graphically