MGMT 497

10. Understanding what strategies are.

1. Explain the difference between strategic types and actual strategies.

2. This question is to demonstrate you understand each of the 11 possible strategies used by the textbook. For each of the possible strategy types listed in the table write a HYPOTHETICAL strategy Coke could do in the future even if it is not realistic. Be very specific.

1. Forward integration	Buy all Coke bottlers they do not already own
2. Backward integration
3. Horizontal integration
4. Market penetration
5. Market development
6. Product development
7. Related diversification
8. Unrelated diversification
9. Retrenchment
10. Divesture
11. Liquidation