MGMT 497-14

a. Create a weighted scores, or IE, matrix for Coke using the scores from the IFE matrix and EFE matrix I provided, not you own, using the template. Analyze and explain your results by looking at the strategy types suggested in figure 6-10 compared to the same strategies you developed in your SWOT analysis and also compared to your results for the Space and BCG matrices. Do not worry that the intersection is not in one of the bubbles, only what box it is in. For example if the intersection is in box VII, but outside the bubble, you still look at retrenchment and divestiture strategies.

b. Make a Grand Space Matrix for Coke. You only need one X axis and one Y axis number. Explain why you chose the numbers you did.

c. Analyze your results again, but this time compare the results of the Space, BCG, IE, and GSM matrices against each other. Is there any one or two types of strategies that stick out?