MGMT6122 M11 Assignment: Culture, CSR, and Corporate Communication at Dannon 1) Michael Porter when describing the competitive advantage of nations, recognized the importance of understanding the macro environment as part of his assessment. As Dannon entered the United States Yogurt Market, the competitive environment was not as saturated as it is today. Create a PESTEL Analysis of the US today that might have helped Dannon better understand their macroeconomic environment. PESTEL for United Search each fact about the nation and include your reference States Government Policies in United States Economic Conditions in United States Social Cultural Factors in United States Technology that matters: technology that is not their product technology Environmental Constraints in United States Laws that affect the consumer-packaged food industry in United States