M&H Ltd. has sufficient capacity to fill an order at a special price below its usual price. The special price exceeds its variable costs. What non-financial factors should also be considered in the decision? Is there the potential for additional sales to the customer in the future? O How will existing customers respond if they find out about the special price? If there is the potential for additional sales to the customer in the future, can a higher price be charged? O All of the above