Michael Angelo$$s Pepperoni Mini Calzones are easy$-$to$-$prepare snacks, but the manufacturer believes customers are not buying the product as predicted because they are unfamiliar with calzones. The manufacturer is interested in employing a sales promotion technique that will communicate the ease of preparation and encourage customers to try the product. Which method would it most likely employ?

Multiple Choice

Use a demonstrator hired by the company to prepare the snack in a grocery store and give away samples of the snack to shoppers as they pass by$.$

Advertise on television showing a mother preparing the snack in less than $60$ seconds in the microwave.

Have a sign that will be placed on the grocer$$s freezer where the product is offered for sale.

Use a rebate to encourage customers to purchase the snack and increase customer confidence in the product.

Provide a premium to build customer goodwill by receiving reduced$-$price merchandise.