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Michael D. Hutt y Thomas W. Speh, Business Marketing Management: b2b, (2010), 10. edicin, South-Western (ISBN: 978-0-324-58167-6 o 0-324-58167-X). Pregunta: Captulo 2 y publique su
Michael D. Hutt y Thomas W. Speh, Business Marketing Management: b2b, (2010), 10. edicin, South-Western (ISBN: 978-0-324-58167-6 o 0-324-58167-X).
Pregunta: Captulo 2 y publique su respuesta (1 pgina) a la pregunta de discusin n. 6 (p. 58) de fin de captulo en la base de datos.
P#6: Los compradores institucionales se ubican entre las empresas comerciales y los compradores gubernamentales en trminos de sus caractersticas, orientaciones y proceso de compra. Explicar.
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