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Michael Dell ignored this conventional wisdom when he started his computer business in 1 9 8 5 . He established a business platform that allowed

Michael Dell ignored this conventional wisdom when he started his computer business in 1985. He established a business platform that allowed him to sell and directly distribute his products to consumers bypassing the middlemen. Due in large part to this strategy, his company became extremely successful. By the year 2000 Dell's annual revenues exceeded an astounding $25 billion.
Discuss why Dells strategy worked:
1. Explain why he was able to provide more value to his customers using this approach rather than using a series of distribution channel partners.
2. Discuss the advantages he enjoyed that were not being realized by his competitors.
3. Discuss if this strategy can work for other businesses. If you believe so, explain why and cite a company where it would be successful.
4. Additionally, select a company where this strategy would not work and discuss the reasons why it would not.

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