Michael Graves and Jill Simpson just left their jobs with Microsoft to start a business that will sell a new type of fax machine. They wrote a full business plan that they've asked you to review. When reading the plan, you noticed that several key sections start with the phrase "We believe...." Is any knowledgeable person who reads this plan going to know what "We believe..." really means? What's the problem with the statement "We believe..." to introduce key sections of a business plan?