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Michael Soles owner of Soles Shoe Store recently discovered that shoe stores in his trading area have an average markup of 4 0 percent. Upon
Michael Solesowner of Soles Shoe Storerecently discovered that shoe stores in his trading area have an average markup of percent. Upon investigation, Michael found that his average markup is $ on shoes that he sells for $ This suggests that
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Michael has higherthanaverage costs.
Michael is pricing his products higher than his competitors.
Michael is taking a smaller average markup than his competitors.
Michael has a relatively high stockturn rate.
Michael's markups in dollar amounts are about the same as his competitors'.
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