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Michael walked into an Eddie Bauer store to browse the new Fall merchandise. A sales associate, Rhonnie, asked him if he needed any help, and
Michael walked into an Eddie Bauer store to browse the new Fall merchandise. A sales associate, Rhonnie, asked him if he needed any help, and he said he was just browsing. He found a shirt he liked and asked another sales associate, Mariano, if they had his size. After trying it on ?he went to the register and checked out with Alfred. When did the touch point occur?
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when he spoke with all three associates
when he spoke with Mariano and Alfred because he initiated those contacts
when he spoke with Mariano because that involved customer service
when he spoke with Alfred because that was when the actual purchase occurred
When he spoke to Rhonnie since that was his first contact
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