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Michelin is a French tire company founded in 1889. In 1900 they developed guidebooks and now there are two versions: the Red Guides concern food

Michelin is a French tire company founded in 1889. In 1900 they developed guidebooks and now there are two versions: the Red Guides concern food and accommodation; the Green Guides list things to see and do (tourism). The Red Guides rate over 16,000 restaurants around the world. Food inspectors are full-time employees of the guide; they are anonymous; and they do not accept anything for free. In August 2023, Canada received its first Michelin-stared restaurants. All were in Toronto. 


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Who are Michelin's Red Guide stakeholders? 


What are their claims on Michelin? What opportunities or challenges do these primary stakeholders present to Michelin ai.

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Michelins Red Guide stakeholders include 1 Customers Individuals who use the Red Guides to make dining and accommodation decisions 2 Restaurants Estab... blur-text-image

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