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Michelin-Digital Service platform was the new pricing structure right? should they develop a separate sales force for DSP? Should they acquire a dealer POS system

Michelin-Digital Service platform

was the new pricing structure right? should they develop a separate sales force for DSP? Should they acquire a dealer POS system or an existing service operator like Dickinson to accelerate adoption? More fundamentally, how could they change the internal culture of Michelin, a company that had been focused on selling tires for more than a century?

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