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Michelle If we're going to follow a multidomestic strategy for Baked Burritos, how should we enter the European market? We should find a local partner
Michelle
If we're going to follow a multidomestic strategy for Baked Burritos, how should we enter the European market?
We should find a local partner to invest in a new company with that would carry our brand into Europe.
We should look for firms that would be interested in licensing our products for distribution in various countries across Europe.
We should create a sales team to focus
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