Microshine is a brand of toothpaste. In its earlier campaign, Microshine was advertised as an effective whitening toothpaste. However, due to declining sales, its parent company has decided to rethink its marketing strategy. In its new campaign, Microshine is still portrayed as whitening toothpaste, but it also features a research study where other familiar brands in the market fail to make the grade. In this campalgn, Microshine has tried to reposition

Multiple Choice

its application.

its price.

its attributes.

the competition.

the target market.

Prey

$10$ of $10$