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Microsoft Company Name the organization and briefly describe its products, markets and activities. How was the organization able to become innovative? Link to the theories
Microsoft Company
- Name the organization and briefly describe its products, markets and activities.
- How was the organization able to become innovative? Link to the theories discussed in the course material.
- Discuss how the two business functions (marketing and operations) would identify and address this organizations innovation needs. Link to the theories discussed in the course material.
- Discuss the selected process innovation (marketing and/or operations). Which problem did it solve? Which added value did it bring? Link to the theories discussed in the course material.
- Analyze how the process innovation was implemented and its benefits.
- Discuss the post COVID-19 challenges and opportunities for the organization.
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