Midlands Pork Products Limited is Zambia's leading company in the processing and sale of pork.However, the company has observed that the demand for pork has been declining in the last two years.Its marketing research unit has attributed the decline in demand for pork to two factors.First, there is a growing segment of the population in the country that is converting to Islam, a faith that prohibits the consumption of pork.Second, many Zambians are, for health reasons, becoming increasingly wary of consuming pork which they consider unhealthy and fattening.

Required:

a)Identify the opportunity or threat (but not both)

b)Identify the strength or weakness (but not both)

c)Recommend an appropriate strategy