Mid-Term Exam: BBA434 - Social Media Management 1) What do you understand by social media strategy? Why is it important? (2 marks) 2) What is microblogging? Give any 2 examples of microblogging websites. ( 2 marks) 3) Write any three differences between web 1.0, web 2.0 and web 3.0. Give examples for each. ( 3 marks) 4) What is user-generated content (UGC)? Why is UGC important? give two examples (3 marks) 5) Explain the 'SHARE' model of social media management? Give examples and benefits for each (5 marks) 6) List down the names of any 5 social media platforms and mention 2 sentences about the usage