Miguel is setting prices for new couches. The couch he is currently looking at is higher quality and expected to last longer than a traditional couch. Miguel expects to set the price of the couch high because he knows that consumers anticipate paying more for longer-lasting products. What stage of the pricing process is Miguel currently at? A. Determining the final price B. Evaluating competitors' prices C. Developing pricing objectives D. Assessing the target market's evaluation of price E. Choosing a basis for setting prices