In The Fashion Channel case or in any marketing case for that matter, segmentation comes before targeting
Question:
In The Fashion Channel case or in any marketing case for that matter, segmentation comes before targeting and positioning. Do you agree or disagree? Write a short justification of your answer.
(2) If there are 110 million TV households in the US, and The Fashion Channel has an average rating of 1.0, this means the Fashion Channel can charge advertisers a higher price in CPM than competitors such as CNN's Fashion Tonight or LifeTime's Fashion Today. Do you agree or disagree? Write a short justification of your answer.
(3) In The Fashion Channel case, it is more profitable to target two segments than three segments or just one segment. The underlying reason is the balance between market size and CPM. Do you agree or disagree? Write a short justification of your answer.
Expert Answer:
1 Segmentation Targeting and Positioning Order Disagree While segmentation often precedes targeting and positioning in marketing strategy development ... View the full answer
