Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

In The Fashion Channel case or in any marketing case for that matter, segmentation comes before targeting and positioning. Do you agree or disagree? Write

 In The Fashion Channel case or in any marketing case for that matter, segmentation comes before targeting and positioning. Do you agree or disagree? Write a short justification of your answer.

(2) If there are 110 million TV households in the US, and The Fashion Channel has an average rating of 1.0, this means the Fashion Channel can charge advertisers a higher price in CPM than competitors such as CNN's Fashion Tonight or LifeTime's Fashion Today. Do you agree or disagree? Write a short justification of your answer.

(3) In The Fashion Channel case, it is more profitable to target two segments than three segments or just one segment. The underlying reason is the balance between market size and CPM. Do you agree or disagree? Write a short justification of your answer.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

1 Segmentation Targeting and Positioning Order Disagree While segmentation often precedes targeting and positioning in marketing strategy development ... blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Essentials Of Marketing Research

Authors: Naresh K. Malhotra

1st Global Edition

1292060166, 9781292060163

More Books

Students also viewed these General Management questions

Question

How do people develop skills?

Answered: 1 week ago

Question

What are the different techniques used in decision making?

Answered: 1 week ago