Mike Bruckerzerg started a small Internet company that specializes in cleaning up websites that have been hacked. Mike explains to potential customers that he charges $350 to go into a site and clean up whatever the hackers have done. When he is finished, he notifies the customers by e-mail that their site is now clean. However, Mike changes the password access to their site and explains to the customers that he cannot release the passwords to them unless they sign up for the $99 annual package that will keep their sites clean and eliminate any problems with subsequent hackers. The customers cannot gain access to their sites without the passwords. Jeff Dezos signed up for Bruckerzerg's service but did not want to have to pay for the $99 annual package. What is Dezos' best argument against Bruckerzerg?