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Mike's Pineapple Company wants to create a good brand name for its products. While pineapples are generally thought of as pineapples, Mike's management recognized that
Mike's Pineapple Company wants to create a "good" brand name for its products. While pineapples are generally thought of as pineapples, Mike's management recognized that companies like Dole, Del Monte
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Strategic Management Concepts and Cases
Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce
1st edition
978-1119134763, 1119134765, 978-0470937389, 470937386, 978-1118976586
