Milano Pizza is a newly developed startup company focusing on gaining market share in the gourmet food industry.Specifically, the company is creating gourmet/organic pizza, but with a twist.The customer can purchase a variety of fiber-rich diet pizzas.While these pizzas are similar to some offered on the market currently by such companies as Pizzeria Uno, one of the biggest differences is the packaging approach.One of the limitations to Pizzeria Uno is that it has to be refrigerated in the store, which limits the units that can be sold since the refrigeration units can only hold so many boxes of pizza.And stores are not going to stock more than they figure they can sell in a week.Milano Pizza uses a new self-cooling box that can be stored in the aile, on the shelf, or in the wearhouse on a skid until needed.And, it has a shelf life of six months.As the company progresses forward with this product, there are several marketing issues that have not been resolved.

They have hired you as a marketing consultant to assist them in this endeavor.Your task is to assist them in this decision-making process.Please respond to the following decision points for the company:

d: Discuss how the aspects of differentiation and positioning will impact the acceptance of this product by the desired target market.What must the company consider in terms of its products and the competitor products when entering the market?