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Mila's Makeup Mart has decided to branch out from its existing stores. It plans to start sending out a catalog and to sell its products
Mila's Makeup Mart has decided to branch out from its existing stores. It plans to start sending out a catalog and to sell its products online. Mila's is adopting
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an omnichannel strategy.
selective distribution.
a vertical marketing program.
exclusive distribution.
an extreme value strategy.
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Business Research Methods
Authors: Emma Bell, Bill Harley, Alan Bryman
5th Edition
0198809875, 9780198809876
