Milkrun is a new entrant in Australia's $100 billion annual grocery market. Earlier in the year, the outlook for the start-up was promising with many international and domestic competitors scaling back services or going into administration. However. in the last quarter, Milkrun is reportedly struggling to raise more funding from investors and turn around mounting nancial losses. You decide to conduct a case study of Milkrun to give insight into start-ups using technology to lower the barriers of entry into hypercompetitive markets. To build your case, you collect both primary and secondary data. You conducted 45 interviews with participants from across Sydney and Melbourne, for an average of 60 minutes each. You also collected documents from mainstream media (e.g., news outlets), internal reports (e.g., investor pitches, memos, strategic plans), customers\" feedback, and scraped social media platforms for additional customer sentiments. REQUIRED: b) Suggest an alternative data collection method for this case study. Explain why this would be a suitable alternative given the scenario. (5 marks) [Answer word limit - 150 words]