Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions. Each of these regions is about the same size and each has its own manager and sales staff. The company has been experiencing losses for many months. In an effort to improve performance, management has requested that the monthly income statement be segmented by sales region. The company's first effort at preparing a segmented income statement for May is given below. West 310,000 Sales Region Central $ 803,000 East $ 701,000 Sales Regional expenses (traceable): Cost of goods sold Advertising Salaries Utilities Depreciation Shipping expense Total regional expenses Regional income (loss) before corporate expenses Corporate expenses: Advertising (general) General administrative expense Total corporate expenses Net operating income (loss) 99,000 100,000 55,000 8,900 22,000 13,000 297,900 12, 100 245,000 235,000 60,000 16,000 30,000 28,000 614,000 189,000 317,000 241,000 112,000 14,100 30,000 36,000 750, 100 (49,100) A o 12,00 21,000 33,000 $ (20,900) 40,000 21,000 61,000 $ 128,000 33,000 21,000 54,000 $(103,100) Save as (dis Save direct Open in im Copy to cli Send to pri Microsoft The cost of goods sold and shipping expense are both variable. All other costs are fixed. Total Company Amount % West Amount Central Amount East Amount % % % Sales Variable expenses: Cost of goods sold Shipping expense 0 0.0 0 . 0 0 0. 0 0 0 0. 0 0 0. 00 0. 00 0. 00 Total variable expenses Contribution margin Traceable fixed expenses: Salaries Utilities Advertising Depreciation 0 0.0 0.0 0 S 0 0.0 S 0 0.0 0.0 S 0 Total traceable fixed expenses Regional segment margin Common fixed expenses: Advertising (general) General administration Total common fixed expense Net operating income (loss) 0 0 0.0 0.0 $