Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions. Each of these regions is about the same size and each has its own manager and sales staff. The company has been experiencing losses for many months. In an effort to improve performance, management has requested that the monthly income statement be segmented by sales region. The companys first effort at preparing a segmented income statement for May is given below. Sales Region West Central East Sales $ 312,000 $ 804,000 $ 697,000 Regional expenses (traceable): Cost of goods sold 96,000 238,000 313,000 Advertising 101,000 238,000 241,000 Salaries 50,000 59,000 108,000 Utilities 8,900 16,500 13,600 Depreciation 19,000 31,000 29,000 Shipping expense 13,000 26,000 35,000 Total regional expenses 287,900 608,500 739,600 Regional income (loss) before corporate expenses 24,100 195,500 (42,600) Corporate expenses: Advertising (general) 12,000 38,000 33,000 General administrative expense 21,000 21,000 21,000 Total corporate expenses 33,000 59,000 54,000 Net operating income (loss) $ (8,900) $ 136,500 $ (96,600) The cost of goods sold and shipping expense are both variable. All other costs are fixed. Required: 3. Prepare a new contribution format segmented income statement for May. (Round percentage answers to 1 decimal place.)