Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions. Each of these regions is about the same size and each has its own manager and sales staff.

The company has been experiencing losses for many months. In an effort to improve performance, management has requested that the monthly income statement be segmented by sales region. The companys first effort at preparing a segmented income statement for May is given below.

	Sales Region
	West				Central			East
Sales	$	313,000			$	797,000		$	698,000
Regional expenses (traceable):
Cost of goods sold		94,000				244,000			316,000
Advertising		104,000				240,000			245,000
Salaries		55,000				50,000			107,000
Utilities		8,600				16,100			14,400
Depreciation		24,000				29,000			26,000
Shipping expense		16,000				31,000			39,000
Total regional expenses		301,600				610,100			747,400
Regional income (loss) before corporate expenses		11,400				186,900			(49,400	)
Corporate expenses:
Advertising (general)		16,000				38,000			33,000
General administrative expense		21,000				21,000			21,000
Total corporate expenses		37,000				59,000			54,000
Net operating income (loss)	$	(25,600	)		$	127,900		$	(103,400	)

The cost of goods sold and shipping expense are both variable. All other costs are fixed.

Required:

3. Prepare a new contribution format segmented income statement for May. (Round percentage answers to 1 decimal place.

West Central East Total Company Amount % Amount % Amount % Amount % Variable expenses: Total variable expenses Traceable fixed expenses Total traceable fixed expenses Common fixed expenses Total common fixed expense Net operating income (loss)